Education
High Point University (May 2015)
B.S. Psychology
Cumulative GPA: 3.7/4.0
Presidential Scholarship Award Recipient
High Point University (May 2015)
B.S. Psychology
Cumulative GPA: 3.7/4.0
Presidential Scholarship Award Recipient
Work Experience
Quixote Group Research, Marketing, & PR
Greensboro, North Carolina
PR/Marketing Intern January 2015-Present
•Conducted media monitoring and tracking, drafted press releases, & performed market research
•Coordinated media lists, editorial profiles, and tradeshow preparation
•Assisted in developing marketing strategy and campaign management for multiple accounts
•Worked alongside local and national brands including Unifi, Repreve, Cone Health, and Mount Vernon Mills FR
•Cultivated knowledge of industry-leading software such as Cision Point, Meltwater, and SpyFu
Quixote Group Research, Marketing, & PR
Greensboro, North Carolina
PR/Marketing Intern January 2015-Present
•Conducted media monitoring and tracking, drafted press releases, & performed market research
•Coordinated media lists, editorial profiles, and tradeshow preparation
•Assisted in developing marketing strategy and campaign management for multiple accounts
•Worked alongside local and national brands including Unifi, Repreve, Cone Health, and Mount Vernon Mills FR
•Cultivated knowledge of industry-leading software such as Cision Point, Meltwater, and SpyFu
Strauss Marketing & Public Relations
Dallas, Texas
Summer Intern May 2015- August 2015
•Handled social media and media outreach for a range of top brands in Dallas, including McAlister's Deli, Blushington, Pinkberry, DIFFA Dallas, LAFCO, and Snap Kitchen
•Created and updated media lists and editorial calendars using Microsoft Excel
•Analyzed brand personalities and presented original strategic campaigns as part of a semester-long internship project presented to supervisors
•Participated in special event planning and support, including the opening of Dallas restaurant The Ivy Tavern
Dallas, Texas
Summer Intern May 2015- August 2015
•Handled social media and media outreach for a range of top brands in Dallas, including McAlister's Deli, Blushington, Pinkberry, DIFFA Dallas, LAFCO, and Snap Kitchen
•Created and updated media lists and editorial calendars using Microsoft Excel
•Analyzed brand personalities and presented original strategic campaigns as part of a semester-long internship project presented to supervisors
•Participated in special event planning and support, including the opening of Dallas restaurant The Ivy Tavern
Campus/Community Leadership
High Point University College Republicans, Creative Director
· Managed social media accounts & increased Facebook activity by 75% in 3 weeks
High Point University Study Abroad Program, Gold Coast, Australia
· Expanded undergraduate education in a multicultural environment, fostered cross-cultural relationships, and adapted to customs and expectations of a foreign country
High Point University International Ambassador, Member
· Assisted Study Abroad Department with Open House and orientation events
High Point University Peer Mentor, Member
· Oversaw incoming freshmen to provide insight & monitor adjustment to campus
Alpha Gamma Delta Sorority- Gamma Eta Chapter Member
· Promoted academic excellence, philanthropic giving, & chapter development
American Dream Project- Cast Member
· Participated in demographic research and conducted interviews with community members to create reality television segment focusing on current political and economic environment in United States
High Point University College Republicans, Creative Director
· Managed social media accounts & increased Facebook activity by 75% in 3 weeks
High Point University Study Abroad Program, Gold Coast, Australia
· Expanded undergraduate education in a multicultural environment, fostered cross-cultural relationships, and adapted to customs and expectations of a foreign country
High Point University International Ambassador, Member
· Assisted Study Abroad Department with Open House and orientation events
High Point University Peer Mentor, Member
· Oversaw incoming freshmen to provide insight & monitor adjustment to campus
Alpha Gamma Delta Sorority- Gamma Eta Chapter Member
· Promoted academic excellence, philanthropic giving, & chapter development
American Dream Project- Cast Member
· Participated in demographic research and conducted interviews with community members to create reality television segment focusing on current political and economic environment in United States
Volunteer Experience
Alternative Spring Break Service Trip- Cange, Haiti
Alternative Spring Break Service Trip- Cange, Haiti
Salvation Army Boys & Girls Club
Oversaw after-school playtime and assisted children ages 5-12 with homework and social skills
Organized holiday party for 35+ children including food and educational games and activities
West End Ministries
Served meals, assisted in clean-up, and conversed with those seeking a meal during the Thanksgiving season
Juvenile Diabetes Research Foundation
Participated in walks, campaigned for donations to support research, and worked booths during annual walks
in the Greensboro, NC area
Oversaw after-school playtime and assisted children ages 5-12 with homework and social skills
Organized holiday party for 35+ children including food and educational games and activities
West End Ministries
Served meals, assisted in clean-up, and conversed with those seeking a meal during the Thanksgiving season
Juvenile Diabetes Research Foundation
Participated in walks, campaigned for donations to support research, and worked booths during annual walks
in the Greensboro, NC area
Awards & Honors
"Sustainability of Project' Award
Award and $200 prize presented at High Point University Service Showcase 2015
Presented based on poster design and description of Alternative Spring Break Service Trip to Haiti
"Sustainability of Project' Award
Award and $200 prize presented at High Point University Service Showcase 2015
Presented based on poster design and description of Alternative Spring Break Service Trip to Haiti
Who's Who Among American Universities and Colleges Honor
Nominated by former professor based on outstanding campus and community involvement
Selected as a one of 65 finalists out of 300 nominations
Profile included in 2015 edition of Who's Who Among American Universities and Colleges
Nominated by former professor based on outstanding campus and community involvement
Selected as a one of 65 finalists out of 300 nominations
Profile included in 2015 edition of Who's Who Among American Universities and Colleges
Letters of Recommendation
Jennifer Whisnant; Senior Account Executive
Quixote Group Research, Marketing, & PR
Quixote Group Research, Marketing, & PR
Jackie Langston, Account Executive
Strauss Marketing & Public Relations
Strauss Marketing & Public Relations
Phillip Watson; Communications Professor
High Point University
High Point University